The Race Guide gives punters more understanding of each horse in a race.
Huge amounts of data needed to be imported on a regular basis in time for the upcoming races, while blogging, horse stats, opinions and maintained history needed to be managed.
Horse form and guides are information that’s needed down at the track or on the move. The website is completely seamless on tablet and mobile phone, meaning the latest info is always in your pocket.
The huge amount of data used by the trained eye of horse racing enthusiasts gave us the opportunity to develop a visual style that aided information at a glance
We used Ruby on Rails for the application development with Active Admin for rapid development of the backend data management.