Small is the new big

October 23, 2008 by admin

Big used to matter. Big meant economies of scale. (You never hear about “economies of tiny” do you?) People, usually guys, often ex-Marines, wanted to be CEO of a big company. The Fortune 500 is where people went to make… a fortune. There was a good reason for this. Value was... Read More


October 13, 2008 by admin

What do you do when things don't go exactly the way you planned a month ago? Do you try to always make it right, to use grace and flair to overdeliver at every turn? Then you've just discovered the single most important secret of marketing. Because when you amaze and delight,... Read More

Somewhere to say something

October 07, 2008 by admin

I read in the paper this morning about CEO's of failing financial institutions. They take US$90mill bonuses at the end of the year after being paid. And still ask for bailouts from GW Taxpayer. I read that the Murray is drying up, the glaciers melting. I read about the Bali bombers being... Read More

The web is a good place for little things from people.

October 02, 2008 by admin

This, I found via Seth Goddin's blog. Megan: People online are real people. If you send a nasty email, there’s a real human being on the other end who gets it. If you flame in a forum, you’re wasting real people’s time. If you spam someone, you’re really only making yourself look... Read More

How much extra for nice?

September 23, 2008 by admin

This is a straight copy/paste from Seth Goddin's blog. Brilliant. _________________ If I pay $1000 extra for a first-class seat, odds are the flight attendant will be nice to me. If I pay $2000 extra for the presidential suite at the hotel, odds are the front desk clerk will be nice to me. If... Read More

we welcome... Keswick Island

September 04, 2008 by admin

Creative Suite are very excited to welcome Keswick Island onboard, we are working with the Keswick team to brand the island and help develop all its related communication, we even get to visit and experience first hand the future eco ideas!! wooohooo! Read More

How do you find new staff?

September 01, 2008 by admin

I had an interesting chat with Stewart from Respect[] Search and Selection about the php developer I'm looking for. Being an amateur at getting new people, I didn't know whether to trust the recruitment industry, even though I'd been placed through them before. Stewart was really open to what I was saying,... Read More

The secret to getting the selfish to donate

August 27, 2008 by admin

This week, Thinking Club welcomed a lovely guest, Sally from the Sydney Community Fund (SCF). For those who - like most Australians - don’t know what a Community Fund is, they are a centralised charity group that can help inidividuals and companies choose and give to charities in their own... Read More

we welcome... Mirvac

August 11, 2008 by admin

mirvac logo[/assets/Uploads/2008/08/mirvac_logo.jpg] We would like to say hello to Mirvac Hotels and Resorts and look forward to the brochure work that we will be working on alongside S-Direct. Read More

PO Thinking Clubs discourage thinking

August 01, 2008 by admin

What does that mean I hear you ask? The idea behind De Bono's approach is often to un-think a situation. Defy logic. Subvert the norm. Stop thinking. Today's session used the PO method to provoke alternative views on a subject. De Bono suggests using the phrase PO before a statement to... Read More

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