At Kindleman we spend a significant amount of time working with Nonprofit and Charity organisations. Helping people do good is part of the Kindleman DNA.
Over the years we have come to understand that creating a successful and effective website for a nonprofit organisation requires careful planning and sticking to best practices.
Here are some our key guidelines:
Clear mission and goals: Clearly communicate your nonprofit's mission and objectives on the homepage. Make sure visitors understand the purpose of your organisation immediately. Here’s how we did it for The Foyer Foundation.
User-friendly design: Keep the design simple and intuitive. Use clear navigation, legible fonts, and appropriate colour schemes to make the website user-friendly and accessible to all visitors.
Mobile responsiveness: Ensure your website is responsive and displays properly on various devices, including smartphones and tablets.
Compelling storytelling: Use stories, images, and videos to share the impact of your organisation's work. Personal narratives can help create an emotional connection with visitors. SpinalCure Australia provides great detail about their ambassadors and a donation form on the same page to ensure visitors can make an immediate donation and impact. Check out Sam Bloom for SpinalCure.
Donor-centric approach: Make it easy for potential donors to understand how their contributions can make a difference. Include donation buttons prominently and provide options for recurring donations. We find dollar handles that identify where the donation goes are a game changer.
Volunteer opportunities: Showcase volunteer opportunities and provide a straightforward way for interested individuals to get involved. The Butterfly Foundation provides many opportunities to connect with their programs.
Transparent financials: Display financial information, including annual reports and budgets, to build trust and credibility with donors and stakeholders. It doesn’t have to be flashy but it does have to be there. Basic is best for The Footpath Library Financials.
Calls to action (CTAs): Use clear and compelling CTAs to guide visitors towards the actions you want them to take, such as donating, volunteering, or subscribing to newsletters.
Security and privacy: Ensure your website has robust security measures in place, especially if you handle sensitive information or accept online donations.
Contact information: Make it easy for visitors to get in touch with your organisation by providing clear contact information or a contact form.
Regular updates: Keep your website content up-to-date with the latest information about your projects, events, and achievements.
Social media integration: Integrate social media buttons to encourage visitors to follow and share your content on various platforms.
Accessibility: Design your website to be accessible to all users, including those with disabilities. Follow Web Content Accessibility Guidelines (WCAG) to ensure compliance.
Testimonials and endorsements: Display testimonials from beneficiaries, partners, and volunteers to build credibility and showcase the impact of your organisation's work. See The Foyer Foundations research on their impact - Under One Roof.
Analytics and tracking: Use website analytics tools to track visitor behaviour and measure the effectiveness of your website in achieving its goals. This data can help you make informed improvements over time.
Collaborative design: Involve key stakeholders, volunteers, and beneficiaries in the website design process to ensure it meets the needs of your audience.
By following these best practices, your nonprofit website can become a powerful tool for raising awareness, engaging supporters, and achieving your organisation's mission. Just ask our happy clients - Butterfly Foundation, The Foyer Foundation, SpinalCure or The Footpath Library.