More than 30 years after its inception, the I love NY is making New York State huge dollars from licensing the logo to a wide variety of products.

NY State began licensing the logo in 1994, New York Daily News reports, bringing in more than $1.83 million in licensing fees for it in fiscal 2011, up from $1.5 million the previous year.

"It is a multimillion-dollar licensing program that continues to grow," said Empire State Development Corp. spokesman Austin Shafran to the Daily News.

So next time you doodle a great brand idea, develop a fabulous logo, or create an amazing tagline, be sure you value its potential worth!