Getting a panel of experts to review and provide feedback on egg labels is a key offering for the industry body - Australian Eggs.

Kindleman’s ‘Two Thumbs’ online approval system was used to enable egg producers to ensure they are compliant with the Egg Labelling Guidelines. The business tool allows egg producers to upload labels for review. The ELIP administrator then creates a project and sets up a round of questions to be sent to panelists to review and respond. The responses are then compiled into a report and sent back to the egg producer.

Kindleman built the first ‘Two Thumbs’ tool for the Egg Label Integrity Panel (ELIP) in 2011. After 9 years, the first generation Two Thumbs tool, built on Cake PHP, was ready to be expanded. A new improved Two Thumbs system has been developed from the ground up by Kindleman, using the experts-choice Ruby on Rails framework. The system looks sharper and runs faster, eliminating hurdles and improving the process through rounds of producer submission, through panelist review, to approval - a win for all levels of users.



  • Ruby on Rails
  • Managed workflow
  • Questionnaire management
  • User roles & permissions
  • Communication & Notifications
  • Report generation and sending
  • CMS


"The online tool Kindleman built to facilitate our label review process has streamlined the system making communication, reviews, reporting and feedback - easier and faster.

The build was delivered on time and on budget with collaboration throughout the process. I would not hesitate to recommend Kindleman for this type of project.

Lorraine Mills
Office & Stakeholder Coordinator
Australian Eggs