Ecommerce is now a mainstream way of purchasing, so what should we be looking out for in 2023?
We live in a world where email and phone scams are an every day struggle so when paying online, security is crucial. Ensuring the safety of your customers' payment information is a major concern for ecommerce businesses.
Post pandemic, we are all acutely aware of the changes in shipping and logistics. Efficient and reliable shipping and logistics are key for customer satisfaction and repeat business.
User experience is so important, if it’s hard to find or hard to order, users will jump to another site. A poor user experience can lead to high bounce rates and low conversion rates.
Consumers are increasingly comfortable with purchasing on mobile devices so ecommerce sites must be optimised for mobile devices.
Accurately managing inventory levels is crucial for ensuring that customers can purchase the products they want. Everyone hates that ‘order delayed’ message.
Get personal, personalising the shopping experience can increase customer engagement and loyalty.
Effective SEO is crucial for attracting new customers and driving traffic to the website.
Finally, providing excellent customer service is important for building customer loyalty and resolving any issues that may arise during the purchase process.