Is this the year you get your shop online or is this the year you get your shop to really sing?
Ecommerce has been a major buzzword for years with many get-rich-quick schemes and rags to riches stories attached but mostly ecommerce is about persistence.
Success is mostly about staying in the game and making incremental improvements as you go.
Over the years we’ve worked on sites that have morphed from simple online catalogues to ordering systems with no payment to fully fledged ecommerce with multiple vendors and online payment options.
The question is often what’s the best system? We’ve worked with quite a few of the top ecommerce systems - WooCommerce, Shopify, Wix and OpenCart and some lesser known, Xcart. It’s not really a one size fits all proposition.
The best ecommerce system depends on the specific requirements and budget of the business. It's important to consider factors like ease of use, scalability, security, customisation, and cost when choosing an ecommerce platform.
What doesn’t depend upon the system are the best practices:
- Optimize for mobile: With a growing number of customers using mobile devices to shop online, it's important to have a mobile-friendly ecommerce site.
- Streamline checkout process: A streamlined checkout process can reduce cart abandonment rates and improve conversion rates.
- Offer multiple payment options: Offering multiple payment options can increase customer trust and provide a better shopping experience.
- Provide clear and detailed product information: Providing clear and detailed product information can help customers make informed purchasing decisions.
- Use high-quality product images: High-quality product images can help customers better understand the products they are interested in purchasing.
- Use customer reviews and ratings: Including customer reviews and ratings can help increase trust and credibility with potential customers.
- Offer free shipping: Offering free shipping can be a powerful incentive for customers to make a purchase.
- Implement strong security measures: Implementing strong security measures, such as SSL encryption, can increase customer trust and protect sensitive information.
- Personalise the customer experience: Personalising the customer experience can increase customer engagement and loyalty.
- Monitor and analyse customer behaviour: Monitoring and analysing customer behaviour can provide valuable insights into customer preferences and help businesses make data-driven decisions.